Google is the most popular search engine that is used for Internet searches. In many countries, Google holds more market share than 80%. But who is its main rival today? What other alternatives are available to search the Internet for information? We'll discuss the strengths, as well as the limitations, of two different search engines. Check this out for an example.
Microsoft's Bing Search Engine
Microsoft's Bing search tool is the most popular alternative to Google. Both search engines appear alike from a visual point of view. They offer information on each search engine result (a description and a title and a hyperlink to the search result). Certain searches also include a panel with details and facts in the right navigation pane. Bing also has vertical search engines that cater to specific kinds of content, such as images, videos, and news. These pages can be found in the main search results as well as on different pages. Google has been criticised for showing YouTube videos prominently on videos on searches. But this hasn't been a problem to Bing. Bing, similar to Google is able to analyze user behaviour by keeping track of information related to search queries and clicked on results. This allows Bing to serve personalised advertising directly in its results for searches. Bing is also capable of serving personalized ads in its Windows operating system.
Duckduckgo Search Engine
The DuckDuckGo search engine is a different alternative to Google. When you start an online search, it will perform the search on behalf of you. DuckDuckGo receives Bing's results and displays them on your browser. When you use this search engine, you will not have directly with Bing. Bing cannot be able to see any personal information, such as your IP address or geographical location. DuckDuckDuckGo will also display ads within its search results. But, DuckDuckDuckGo cannot serve targeted ads because it doesn't collect user data. If you search for "holidays" and the search engine will only display advertisements that are related to the phrase or search term you entered. Since it doesn't know anything about you, it will not be able to use it. Bing, Google and other search engines are quite alike in our view. Personal preferences will determine which search engine you prefer. DuckDuckGo is our preferred choice because it lets us remain completely anonymous.
